Tourism in Oman grew considerably during the 2000s, and a 2013 report predicted that it would become one of the largest industries in the nation.
Oman has various tourist attractions, particularly within the realm of cultural tourism. Muscat was named the second best city to visit in the world by the travel guide publisher Lonely Planet in 2012 and was chosen as the Capital of Arab Tourism of 2012.
Oman's coast is lined with many beaches, with resort hotels on the coast west and east of Muscat. Activities including sunbathing, swimming, kitesurfing, diving, snorkeling, boating and water scooters, surfing, beach combing, shell collecting and fishing excursions.
The daily sea breeze effect gives rise to reliable kitesurfing conditions. Centers can be found in Muscat, Al Sawadi Beach, Alzaiba Beach and on Masirah Island
Camelback or four-wheel drive journeys into the Wahiba Sands and other desert areas are popular, sometimes incorporating stays in Barsti huts, barbecues, camel riding, sandboarding and visits to Bedouin communities.
Nearly every Omani city and town has a fort, most of which were built, or had significant expansions, during the Al-Yarubi dynasty between 1624 and 1744. Their purpose was as a refuge for the people and a last line of defense for the town. Forts were prepared to withstand long sieges with water wells, food storing capacity and secret tunnels ending many kilometers away from the walls of the fort. In times of peace, they served as centers of governance, educational establishments or community facilities.